THE DIAMOND BOUTIQUE is proud to be participating sponsors of the following organizations:

McFarland Education Foundation

McFarland Halloween Parade

McFarland Youth Center

McFarland Food Pantry

McFarland Chamber of Commerce

Wisconsin Coalition Against Domestic Violence

NAWBO- National Organization of Women Business

Meet Jeff


Custom Design

Fine Jewelry



In the Community

About Us

With over 30 years of jewelry experience behind each design, customers know that their precious creation is handcrafted with the highest standards.

A full-service jewelry store, THE DIAMOND BOUTIQUE brings the highest standard in even the smallest repairs. From a chain solder to large stone replacement, great care is taken to ensure your jewelry is in good hands. All repairs are performed on-site in full view.We invite you to explore our website to learn more about everything this little store has to offer  History

THE DIAMOND BOUTIQUE was the brainchild of partners Cyndi Reichenberger and Jeff Way. In 2005 each brought to the business their expertise.

Co-founder, Jeff Way, a life-long goldsmith and jewelry designer, makes sure each item coming in for repair or new designs leaving the store, is professionally serviced and meticulously hand-crafted. His extensive knowledge of diamond buying ensures you receive the best diamond at the lowest cost.Jeff loves to fish and spend time with his daughter, Rachel..

Meet Jeffrey Way..

For over 40 years Master Goldsmith Jeffrey Way has been designing and creating the most beautiful custom jewelry for hundreds of people.  Whether it be an engagement ring, wedding set, anniversary ring or a "Wow" right hand ring, his designs have been worn proudly.

Jeff will work with you to design a one-of -a-kind piece for your special someone.  His designs are always a collaboration.  Whatever your budget, you can have the ring, bracelet or necklace of your dreams.  No project is too big or too small.